Hemp, both in the form of seed oil and cannabidiol (CBD), has been gaining popularity in the cosmetic industry for years, and is reaching new levels of innovation in 2025. With its anti-inflammatory, moisturizing and antioxidant properties, hemp is an ideal ingredient for modern consumers who are looking for natural and sustainable solutions. In this article, we take a look at the key trends that will define the hemp cosmetics market in 2025, based on the latest research, market forecasts and consumer preferences. From eco-friendly packaging to advanced skincare formulas, hemp is changing the face of the cosmetics industry.

Sustainable hemp packaging

In an era of growing environmental awareness, sustainable packaging is becoming one of the most important trends in cosmetics. Hemp, with its biodegradability and low carbon footprint, is an ideal material for packaging. According to a report Future Market Insights, the global hemp packaging market is expected to grow at a rate of 12.4% per year from 2025 to 2034, driven by demand for eco-friendly alternatives to plastic. In 2025, cosmetic brands are introducing jars, tubes and boxes made of hemp bioplastic, which not only reduce waste, but also reinforce the brands' image as environmentally friendly. For example, companies such as Sana Packaging offer hemp packaging for cosmetics that is fully compostable, attracting consumers who care about the planet.

Hemp anti-aging products

Hemp is rich in omega-3 and omega-6 fatty acids, vitamins A, C and E, and antioxidants, making it a powerful ally in the fight against skin aging. Studies, such as those published by Healthline, indicate that hemp seed oil can reduce fine lines, improve skin elasticity and prevent signs of aging. In 2025, we are seeing a boom in CBD serums, creams and masks that combine hemp with other advanced ingredients such as peptides, retinol and hyaluronic acid. Products such as Hempz Age-Defying Herbal Body Moisturizer (Hempz) are gaining popularity for their promise of hydration and wrinkle reduction, offering comprehensive anti-aging care.

Cosmetics for sensitive skin

Hemp's anti-inflammatory properties make it an ideal choice for people with sensitive skin or dermatological problems such as eczema, acne or psoriasis. The article in Medical News Today highlights that CBD and hemp oil can soothe skin irritation, redness and dryness. In 2025, cosmetic brands are introducing dedicated product lines for sensitive skin, including gentle cleansing gels, moisturizing creams and lotions with hemp. For example, Hemptouch offers bestsellers such as CBD lotions, which are gaining recognition for their effectiveness in caring for problematic skin (Hemptouch). This trend corresponds to the growing demand for natural alternatives to conventional cosmetics, which often contain irritating chemicals.

Expansion into color cosmetics

Hemp is making inroads into the makeup world with products that combine aesthetics with care. Lip balms, blushes, foundations and eyeshadows with hemp oil, such as those from Milk Makeup, are becoming increasingly popular (The Good Trade). In 2025, we anticipate further development of this category, with new formulas that provide hydration, protection and natural pigments. For example, hemp lip balms with shea butter and moringa offer deep hydration, which fits perfectly with the trend of multifunctional cosmetics. Brands are also experimenting with hemp mascaras and bronzers that combine skin care with subtle color effects, attracting consumers who appreciate natural makeup.

Personalized care with hemp

Personalization is one of the strongest trends in cosmetics, and hemp plays a key role in it. In 2025, brands are using technology, such as artificial intelligence, to create personalized hemp-based formulas tailored to individual skin needs, such as dryness, acne or signs of aging. For example, consumers can fill out an online quiz to receive a CBD serum with the right concentration and additional ingredients like niacinamide or vitamin C. This trend, supported by the growing popularity of "skinimalism" (Kintsu MedSpa), allows to minimize the care routine while maximizing the effects.

Pure beauty and transparency

The "clean beauty" movement is dominating the cosmetics industry, and hemp fits perfectly into this philosophy as a natural, plant-based ingredient. According to Exploding Topics, more than 65% consumers are looking for environmentally friendly brands, and 55% are willing to pay more for sustainable products. In 2025, consumers expect full transparency in ingredients and manufacturing processes, and hemp, as an ingredient with proven benefits, is gaining popularity. Brands like The Body Shop, which have been promoting ethically sourced hemp products for years, are setting the standard for the industry (The Body Shop).

Challenges and the future

Despite its growing popularity, the hemp cosmetics market faces challenges, especially in terms of regulation. In the European Union, including Poland, CBD cosmetics must meet strict requirements for THC content (less than 0.3%) and have laboratory certifications. Reported by Grand View Research points out that the lack of uniform regulation in the EU may be slowing down market development, but the growing acceptance of CBD is driving innovation. In 2025, we can expect to see new research on other cannabinoids, such as CBG and CBN, which could revolutionize cosmetics (Groff Na).

In 2025, hemp is solidifying its position as a versatile ingredient in cosmetics, addressing the needs of consumers who value naturalness, efficacy and sustainability. From biodegradable packaging to personalized serums, hemp offers innovative solutions for every skin type and lifestyle. If you want to stay on top of trends, 2025 is the perfect year to incorporate hemp into your skincare routine and discover its potential.